Recently, it was announced on Twitter that Google has released version 4.0 of the Google Panda algorithm.
Despite monthly updates occurring along the way, this one was newsworthy because Google has changed the way Panda identifies sites.
Google’s Panda algorithm was originally created to boost rankings of high-quality sites rich in original content, and prevent thin sites from sneaking their way into Google’s top search results.
So how does this recent update affect your ranking? If you play by the rules, as we do at M Street, Panda will weed out the scammers. We don’t use Black Hat SEO techniques…we’re very careful with your website.
Good, clean hard work that pays off for our clients!
SEO: Google's Panda Update 2012
Make sure you have quality content
On September 18, 2012, a Panda update was confirmed by Google on Twitter, announcing, “Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected"
Google says it only takes a few poor quality, or duplicate content, pages to hold down traffic on an otherwise solid site. Google recommends either removing those pages, blocking them from being indexed by Google, or re-writing them.