Website and Online Marketing Services
Landing Page Optimization:
Create and Optimize Landing pages using call to action, concise contact us forms and targeted copywriting. Start collecting leads more efficiently.
On-Page Search Engine Optimization:
Using various proven techniques including content writing and code validation, we will optimize your page to make it search engine friendly.
Research to determine which keywords or keyword phrases your potential visitors use when searching for your products or services.
Keyword Performance Tracking:
Using industry standard tools as well as our own proprietary tracking tools, we will monitor and report on your organic rankings for specific keywords.
Meta Tag Optimization
title, description, keywords
While Meta tags do not play much importance in SEO, they do factor for conversion rates on the search engine results page.
User Experience Design
Is the Site
- Easy to understand
- Easy to navigate
- Loading quickly, on all platforms including mobile
- Behaving properly in any browser size and on any device
New Content Optimization
Send us your content before it gets posted and we will ensure the proper keyword phrases are included within the optimal keyword density.
Social Media & Link Building
We employ an aggressive, multilateral search engine optimization campaign, key components of which are social media and link building, and even integrating the two. Through a variety of techniques, we will drum up more traffic for your site.
Social Media Icons
We will add icons to your website that link to your social media pages ... this integration, according to search engines, increases the "value" of your site.
Call to Action
M Street will analyze your web pages, determine the business strategy for each, and recommend an effective call to action to maximize page usefulness.
Comprehensive Monthly Reporting and Analysis
Unlike other web service providers who simply throw a bunch of numbers at you on a "when they feel like it" basis, M Street will take the time to make advice helpful. On a monthly basis, we look at data from the previous month, compare it over the past several months or years, and determine an appropriate strategy to implement for improvement that we will send to you in Power Point format for your review.
Though search engines cannot discern pictures, they can discern "ALT text", the description that goes with an image in HTML code, and this ALT text is helpful in search engine optimization.
Press Release Optimization
A unique opportunity for link building on third-party sites that host press releases, M Street will help copy edit your press releases so that they include an appropriate density of keywords that ultimately will prove helpful in search engine optimzation.
One of the hallmarks of M Street sites is their easy and intuitive navigability; from any one page, visitors can get to any other page on the site. The last thing a website wants is disconcerted visitors who just give up and go to another site, and M Street prevents that with navigation optimization.
Broken Links Become Repaired Links
One of the first orders of business upon M Street assuming management of a site is to check all of the links, both internal (i.e. the ones that stay on the website) and external (i.e. the ones that leave the website). In an optimized site, all links will be in tact.
Google Maps inclusion is pivotal for websites, particularly small businesses. M Street ensures not only that its clients are included, but that information is correct and pertinent to make it as easy as possible for potential customers to find.
M Street will evaluate for harmful backlinks and help develop a strategy for dealing with them properly
Crafting a lightning fast website
In Google's latest search engine optimization algorithms, page load time is a key factor. M Street will evaluate and craft a strategy to make your site load as quickly as possible.
Local Directory Submission
The more websites there are, the more difficult it is for a web surfer to find what he or she needs. M Street will submit your site to a local directory, where web surfers go to find the website they need - yours.
M Street seeks to find incoming links that will link not only to the homepage of a site, but also to internal pages, thus increasing their ranking and authority as well as decreasing their bounce rates.
Another telltale sign of an M Street site is an intuitive, properly nested site map that, in a worst case scenario, allows users to find what they need, but also helps search engines properly index your site.
For any business to be successful, they must conduct opposition research to analyze what their competitors are doing. Websites are no exception - through a variety of techniques, M Street will analyze your competitors and discern what strategies they use will also be effective for you.
One of the most important marketing tools you have is your brand - your unique identity by which customers know you. Maintaining it and improving and adapting it in a changing market place is pivotal to long term business success, and M Street is here to help manage that endeavor.
Through guest posting opportunities on other blogs, to keyword management opportunities for your blog, M Street is here to assist you in maintaining a relevant, useful, active blog.
M Street believes so much in this solution for handling websites on multiple devices, that we building all future website on a responsive layout.
M Street is very skilled at search engine optimization (SEO). We have a large proven record in the Lancaster PA area. Let us build you a strategy today.
Online Application ProgrammingM Street's core strength is our ability to understand, manipulate and measure large amounts of data. Our online based solutions are built with decades of experience. We only deliver top notch user interfaces.
- StatsDot is our traffic safety reimbursement system. It is currently in use by over 600 police departments in Pennsylvania, and was most recently launched by Oregon' Department of Transportation (ODOT)
- eLogic Model Manager is a joint effort between M Street and the Center for Advanced Management Practices (CAMP) to measure ROI on referral services. Most recently it is being adapted to measure employee retention.
- Effectiveness of Child Passenger Safety Messages: Coming Soon. This project is a joint effort between M Street and investigators Lawrence Decina, M.S. and Kelli England Will, Ph.D. The project is sponsored by the National Highway Traffic Safety Administration
Other online marketing services M Street provides:M Street is located near Lancaster PA and has developed many websites in Lancaster County. Here are some of the services we offer:
- Website Development
- Website Design
- Website Coding
- Website Maintenance
- Website Hosting
- E Commerce Websites
- Mobile Development, Design
- Application and Database Development
- Search Engine Optimization
- Social Media Planning
- Link Building
- Creative Writing
- [SEO] Search Engine Optimized Writing
- Technical Writing
- Online Public Relations
- Website Traffic Analysis
- Content Management
- Newsletter Management